Willie Fritz And Guerilla Marketing

((HT: Georgia Southern their own selves))

When Willie Fritz left San Houston State for Georgia Southern, some folks thought he was crazy...

They were right...

Out of the blocks, Fritz has them contending for a Sun Belt Conference title (which they can't claim) and has Brother Phil beside himself with Division I football glee...

Doing it the right way will do that when you're elevating your program from Division I-AA to Big Boy Football.

Fritz was looking for the biggest crowd in the history of the the newly-expanded Paulsen Stadium before Thursday night's game with Troy.

What do you do to drum up support...???

Invade Fraternity Row- specifically the Sigma Chi house...

The Reason: Coach Fritz Visits Sigma Chi from Georgia Southern Football on Vimeo.

See...???

Told you he knows his marketing...

Ga. Southern's "Eagle Invasion" Recruiting Video Includes Statue Head-Butting

((ht: ajc.com))

One of the great things about co-owning a Sports Blog is you can write about your alma-mater.

Which is why I'm posting this Georgia Southern football recruiting story.

Much like the fine folks at the AJC, we don't know much about incoming head coach Willie Fritz. Fritz takes over for the departed Jeff Monken who left for Army this past offseason and comes from Sam Houston State in Texas.

And Southern, a traditional FCS (1-AA) power school, has moved up to the greener if not bigger enviorns of FBS (D-1) Football. Specifically the Sun Belt conference.

So, while the 'ol alma-mater may never again win a National Championship again in football, at least coach Fritz has brought a modern edge to the folks in Statesboro. The Eagles are steeped in tradition, having won multiple FCS titles under legendary head coach Erk Russell.

Check out the schools football recruiting video, which features the coaching staff paying tribute to Russell before heading out on their respective missions...