Thursday, April 17, 2014

"We The North" Campaign Rolls Out For Raptors

((HT: Toronto Raptors their own selves))

Drake was given the title of "global ambassador" for his hometown NBA team...

And the first part of the marketing campaign has been trotted out...
It started as a series of :10 spots, but has now seen its first expansion

Whaddya think..???

1 comment:

  1. "...outside looking within...", "...if that makes us outsiders, we're in."

    TERRIBLE. Drake tries to be poetic and ends up sounding like a third-grader.