Anything to get a butt in a seat, right?
We give nothing but props to new Auburn basketball coach Bruce Pearl, he is a master at drumming up grass roots support for his teams.
He proved it with some crazy ideas when he was at Tennessee which included going shirtless and painting himself orange.
Pearl didn't do that at Auburn--yet.
He's got his work cut out for him at a place and a conference where hoops are pretty much an afterthought.
With that in mind, check out what happens during this elaborate prank/skit at ironically a college lecture about marketing and branding.
The build is a bit slow as an odd person or two wanders into the room seemingly lost. Then about 2 minutes in, everybody storms the doors, cheerleaders, Aubie, the band--everyone.
Intro completed, that's when Pearl walks in and gets his ovation.
Hey, why not, it works for wrestlers :)
Well played Auburn, well played...