Wednesday, January 16, 2013

Sporting KC Severs Ties With Livestrong


The agreement between the Lance-created charity, Livestrong, and Major League Soccer franchise Sporting KC has come to a crashing halt after only 22 months instead of the scheduled 6 years.

The amount of the donation Sporting was set to give the organization was going to be US$7.5-million, but club CEO Robb Heineman has had enough of their strong-arm tactics in staying with their affiliation:

"Over the course of the past year, it became clear that LIVESTRONG no longer shared the same spirit of partnership, despite our perseverance to the contrary. We realized at the time this could be the beginning of a tumultuous period for the foundation. We were patient as they sorted through these issues," Heineman said in a prepared statement.

"This morning we were disappointed to learn LIVESTRONG is utilizing aggressive tactics designed to force us into an unsatisfactory arrangement. We willingly admit we were not expecting the foundation to treat a partner in this manner. Our faith and trust in this partnership have been permanently damaged; therefore we are terminating our agreement with LIVESTRONG, effectively immediately."

The full statement is hyah...

Livestrong is saying, on the flip side, that Sporting wasn't living up to its end of the bargain and hadn't fulfilled its yearly obligations.

Sporting disagrees...

No comments:

Post a Comment