((HT: Sportsnet))
And this is huge in a few ways...
1) The dollar figure- C$5.2-billion over 12 years... the largest deal in league history...
2) Sportsnet gets the "Hockey Night in Canada" brand, but can sub-lease it back to the CBC for four years...
3) It completely boxes out TSN nationally- the top-ranked cable network in the country and puts CBC under the thumb of Sportsnet- as it barely hangs on to any kind of sports branding...
Any kind...
Which means that the future of Don Cherry is in flux right now... and he can't even tell you what his future is...
4) CBC, run through public funding, can't flip the profits they make from hockey and turn them into other shows...
So, Sportsnet outspent everyone and CBC continues to fall behind in sports programming, but one of the first things the commissioner had to do was survive "Prime Time Sports" with Bob McCown....
Here's The Bettman with Bobcat...
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